If Your Answer is “Yes” Then Today I am telling you about the best selling book ever which is written by Russell Brunson.
This is the book will teach you to take your marketing skills to the next level in business.
then Keep Reading this ….
Selling Something Online is not an easy thing but I think there is an art of a person who did this successfully.
If you are a beginner then you must be a handle or Face a lot of learning curve. So Instead of Starting from Scratch, I will recommend everyone to learn this art of selling from someone who has already done it and expert in that area.
You Must be heard this quote from Tony Robbins that “If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.”
The Expert which is I am talking about is Russell Brunson who is the author of this amazing DotCom Secrets: The Underground Playbook For Growing Your Company Online and a great entrepreneur who has created a successful online business. He can explain what works and what doesn’t in selling Online.
I recently finished this amazing dotcom secrets book and I learned very powerful things of marketing business.
So today I am going to share my review of this book that you must be read and add them to your book collection.
And I say this is one of book that you must read multiple time to fully grasp their inside knowledge and you will never regret is worth of every business.
RUSSELL BRUNSON is highly Successful Online Entrepreneur of the 21st Century and I think most of you have heard his name in internet marketing space. He got his first online success in 2003 by selling a marketing software called ZipBrander. After two years in 2005, He was sold another product called “How to make Potato guns DVD’s” at their college time. These Initial product launched Russell into the world of Internet marketing and He sold everything from T-Shirts, Shakes, books, coaching to supplements. You never believed that within a year of graduating college, he already made first million-dollar.
After that, He co-founded with Etison LLC in 2014 where they launched a hugely successful Clickfunnel Software. The Reason behind of success of this amazing funnel building software is that he is created an entire ecosystem around the software which includes books like (Dot Com Secrets), information products and live events.
As a result of his hard work and efforts that he made over 206 millionaires who are a part of his exclusive TWO-Comma Club community.
According to a famous magazine article Forbes announced that Etison LLC is now 360 million dollar business and today’s click funnel have grown rapidly and more impressively talk about this software company is entirely self- funded.
Well, I don’t know Russell Brunson but As a big fan of him. I can say that he believes only in results and I following him every social network to gain his enormous amount of knowledge that he shares with us and the best part of his teaching and Knowledge is that an average people can understand. He built a very simple and actionable step that helps their Clients and Student to achieve their final goals.
DOTCOM SECRETS is an Online Marketing book was published back in 2015 by Russell Brunson (author of the book) where he exposed the most of the strategies that can help any business owner to understand a Simple process of traffic, conversion and sales online as still hold today as it did then.
This book is for anyone interested in learning, What are the necessary things you should need to know for a successful online business. If you are looking to start and running a business then you should take a look once this book. It contains tons of actionable advice to sell anything online. I recommend this book must be read by every entrepreneur and grab a copy of this book as a reference.
That’s very wrong in the real world of marketing.
Brunson said in the introduction part that his goal of writing this book is to keep evergreen for years and years to come. By evergreen means that Russell wants to keep the book relevant, even the marketing methods will continuously be changing or up and down but this book will remain incredibly useful for everyone in marketing that no matter the year.
After I went through the 250+ pages of this book and felt that Russell has a very charming and engaging style that makes the book easy to read. He filled the book with an excellent and useful example of his own real stories of business with trial and error method to understand people his point clearly. He does a great job in explaining the different “SECRETS” that are inside the book.
but I found out a very interesting back-end strategy which involved in converting traffic to conversion then those converted leads become a lifetime customer. The book has an amazing 500+ reviews and 4.5 – star rating.
DotCom Secrets contains a Step by Step actionable blueprints for anyone new and want to understand how online marketing works. Most of the people think that driving traffic and convert it into sales is just online marketing.
This Secrets book split into five different section of clear vision which we will talk about step by step in this reviews post.
To Start this book Russell introduce you the concept of the Ladder and Funnels and you will get Five marketing secrets inside this Section.
The Secrets Formula:-Understanding of Where you want to take your Customer and clients is the ultimate key to serving them better and not trying to do the guesswork of where they are and what they truly need.
This Secrets formula consist simply four question and that was broken into step by step order inside this book that will help you to figure out everything. Then the questions which you will see:-
The Value Ladder:- Value ladder is What you are selling to your dream customers. It is just a visual mapping of all the product/ services that you can offer to a dream client in ascending order of price. This part is where Russell digs a little bit deeper and focus on the step that you need to follow for making a lead to a customer to reach out them at the endpoint of the ladder where they desire to be and it helps marketers to make more money at the backend. With a Value ladder, you can willing to people take more money out of pocket. Ideally, you want to sell people the most expensive and best product right? So Value ladder play an important role in that, As customer understood the value that you bring then customer automatically move up to the ladder endpoint where is your more expensive product to sell but remember on there more value-packed products.
From A Ladder to A Funnel:- After reading the previous secret ( which is the beginning), Russell introduces a concept of the sales funnel. This is the Online process you need to set up to have customers ascend the level of your value ladder. A funnel is that which help people to move initially to the final sale process. The goal of the funnel is to convert many of them as possible and come back for more. This is just a quick intro as more details you can find inside the strategies and physiology for building out a sales funnel.
✅How to find your Dream Customers:- Now the Time of where you get to find out these things:-
Funnels don’t work without an understanding of customer base though. You are not simply going to succeed with a Sales funnel. You will see the techniques inside the book to get a customer to leave a pile and check out your page. These are the Strategies involved in doing this thing which every marketer must learn and execute also.
✅The Three Types of Traffic:- The last secrets was very interesting as most of the people, in reality, don’t understand how traffic works in the Online Marketing Space. Russell also talks about the Traffic and explain the best type of traffic which we need to focus on how they operate.
This is really important and quite possibly worth the cost of the book itself.
This Section Of the book is very interesting because is all about communicating with your audience through more advanced personal branding tactics and how to effectively communicate with them that will lead to Sale.
The Attractive Character
The Soap Opera Sequence
Daily Seinfeld Sequence
The Attractive Character:- Brunson discuss the attractive Character and What it means for your funnels(That means if you don’t have an attractive funnel then your funnel won’t be successful). This part talks on how to build a perfect Character and an online following that attract your ideal audience of those who are ready to buy. Russell Brunson defines the three-component to create an Attractive Character.
The Elements The Identity Storylines
He will explain to you everything in deep of these elements by going through examples which help you to build own AC to communicate with your targeted audience.
The Soap Opera Sequence:- This is also a secret which Brunson discussed and it involves building a bond and a sort of rapport between the attractive character and the ideal audience via a traffic source we own is called Email.
It is the series of email sequence that helps us to build a quick and instant relationship with you and your email reader. Russell will share the exact 5 email template that he uses and explain his thinking behind of each email so you can adapt them to your sequence to send your consumer after they signup under for your email list. The key behind this Sequence is to keep each email open-ended and entertaining.
Daily Seinfeld Sequence:- The Next Email strategy which Russell talked about is DSS. He said that “The secrets to keep your subscribers happy is to hear from you every day is using the Seinfield email format.”
Well, These are those emails you need to be sending for building an maintaining a good relationship with subscribers Because If you don’t interact with your list people regularly, they forget you and your future marketing efforts will decrease in effectiveness.
It’s a type of email style that your reader doesn’t get annoyed because they would love to be entertained by emails from you so they would buy from you.
Because DSE(daily Seinfeld emails) contains 10% content and 90% Entertainment in each email. It has to do with talking about your life and Story sharing which is happening around you so they can likely relate with you but with a purpose.
Start doing these emails so you will see open rates, click rates and conversations in a very impressive manner increases. So the ultimate goal here is to lead people back to whatever you are trying to sell.
These are some examples shown below in the image with the template of Seinfeld emails.
Just think, When you learned everything that you need to know about funnels. Russell gives you even more in this section. he talks about funnels fundamentals and the strategies behind a successful funnel-like, how to create them, how to managed them, how to use them in the best possible way so you can see best results.
Reverse Engineering A Successful Funnel:- That is the most common mistake done by marketers when they thinking about to start with their sales funnel. One of the important point that Russell emphasis here is that take a look of those people in your target market which have already created successful sales funnels. To grasp their experiences when creating own.
You just need to concentrate on these things like:-
you will see how to reverse all the stuff so it will be working for your good. We call this Funnel Hacking, Offer to hack…Whatever !!!
This is fun though when you learn it and apply it.
Seven Phases Of A Funnel:- I didn’t understand and knew that what was the phase of the successful funnel, not until I read this quote from Russell inside the book. He says:-
“The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
One of the biggest things that Brunson discuss in this secret was the importance of setting up a pre-frame. To Maximize the success, you need to properly set your visitor state of mind before to go every step of your sales funnel so they can know and trust you even more. This was the part that I understood that there are levels of traffic temperature so you can create the proper pre-frame bridge and remember they should never be treated the same along the funnel process.
Understanding and implementing this concept will help you to get the most value possible from each subscriber and enable you to create the right type of offers, page, traffic that qualifies subscribers, buyers and your VIP buyers( the Big spenders’ people)!!!
The Twenty-Three Building Blocks Of A Funnel:- This Chapter reviews the type of web pages you can use for funnel building phases. Shows you the 23 most effective building blocks for sales funnel. These blocks are often used at a specific time during the four phases which I talked about below.
You will learn and get such amazing ways that work which you can achieve in all these to choose which you want to try out first and discover the ones that work best in your market. So Creating a funnel for your business is a matter of mixing and matching the different block together.
Frontend vs. Backend Funnels:- Most of the marketers doesn’t know the type of funnels they should build and drive traffic towards it and the ones that are supposed to be shown only to qualified buyers( at the backend).
So Russell talked about the amazing Secrets of type of funnels that he uses on the frontend of his value ladder, middle of the offer and those used for backend offers.
The Best Bait:- My mind was blown here !!! That is the best part where Russell gave out a hot sauce that made all his books sold millions. I mean, If you order a Free Copy of DOTCOM SECRETS and study funnel steps, you will understand the secrets behind these records.
No matter the industry you serve, What you do, what you sell or mode of business. This is the part that some of the successful entrepreneurs wouldn’t want you to discover.
I found this section is the real gem of the book. This is Where Russell goes into the details about some of his best sales funnel.
We learn the psychology that he uses behind each funnel and how they work. He provides you with the fill in the blanks templates so you can implement each funnel for your own business.
He also shares the specific rules for structuring perfect OTO (ONE TIME OFFER). It is the important part where you will make a really true profit from the funnel.
These are divided into 3 Categories and Seven funnels which I mentioned below:-
Frontend Funnel
Middle Funnel
Backend Funnel
Two-Step–Free Plus Shipping Funnel (Frontend):- The Two-Step funnel is very simple in nature and works very well for free plus shipping offer and best example of this funnel is he used in dot com secrets and click funnel software selling.
you can see in image that the first page consist a video of Who, What, Why and How Script which pre-frame the visitor and then ask people where the product should be shipped by adding information and on next page add credit information for shipping and handling charge and again you see the OTO offer on thank you page.
Self-Liquidating Offer Funnel (Frontend):- SLO’s Offers that you set up for the purpose of helping you breakeven and cover the money that you spent to acquire the lead. In this part, Russell breaks down the mechanics involved in a type of funnel and introduced a script called the start, story, solution script which helps to introduce a cold lead to your products.
✅Continuity Funnel (Frontend):- In this funnel, Russell explains how you can utilize to entice visitor and let them keep paying for a long time. There are a lot of ways discussing in this book to increase the success rate.
✅Perfect Webinar Funnel(Middle):- As the name sounds, The Perfect Webinar is the first middle funnel that dives in deep on how to exploit live or recorded presentation to sell your products and services on autopilot using the techniques and scripts. Over the years, I have seen a lot of great marketers utilize this funnel strategy and works wonders.
✅Invisible Perfect Webinar(Middle):- It’s just a pro version of perfect funnel webinar and looks more advanced.
✅Product Launch Funnel(Middle):- As the name sounds, it is the type of funnel which you can use for the launch of product and services by using a series of videos to provide tons of value to your visitor.
✅High-Ticket, Three-Step Application (Backend Funnel):- As in this section of the funnel, you will learn the most interesting thing of how to sell high-ticket offers using advance techniques, formula and scripts. The use of this funnel mostly for coaching and mastermind clients.
The last section of DotCom Secrets is a short advertisement for Clickfunnel software tool. Russell shows you the power of Clickfunnel. For those of you that don’t know about click, the funnel is ” It is simply a website where you can pick and choose a pre-made template for a funnel and edit it as you want to look like and make custom funnel also and different types as well which Russell teaching you in the book.
You can read my Clickfunnels review here for more detailed to see how it works.
Of course,The best way to make money from this book is to implement the Strategies inside. The section of attractive Character and using soap opera sequences, Daily Seinfeld emails can be used by any Online business or If you want to sell any product, book, coaching or XYZ thing Online then you can implement any kind of the funnel which mentioned in the book and it will improve your profits.
DotCom secrets book is the part of Clickfunel ecosystem which is one of the best affiliate programs also that I have been part of for over a 3 month now. So you can also promote this book as an affiliate but that doesn’t mean that you will earn any commission on front end Sale. You will be the cookie of anyone who purchases the book through your link and if they buy anything on the backend then you will generate 40% of anything they buy in future.
This is huge because you are griping Russell’s funnel. It’s been time tested and you know it works.
If the information that I provided you so far, makes you at all excited then let me increase your excitement more to inform that the book and the knowledge inside you will read are FREE FREE !!!!
All you need to pay for shipping and handling to receive it wherever in the world.
You can grab this paperback edition book from Amazon as well at $10.30 (700 INR)
But I would recommend that If you are buying this book so visit his official website to see Russell 2-Step Free Plus shipping funnel in action. you get a first hand look to see how it works and the value he provide as go through his funnel. This is a great introduction to see how the Simple funnel work and make the understanding into the creation of own funnel.
So the Charges of book handling and shipping on website is $7.95 for US resident and $14.95 for International.
Last I want to mention Russell gives you “You’ve Gotta Be Crazy” Guarantee.
Are you thinking What’s that?Let me explain you below 
So here is what Russell stated on his website: “I 100% guarantee that you’ll love this book, or I’ll return your shipping fee and let you keep the book anyway. That’s right. You don’t even have to send anything back. Just email me or call the number on your receipt and I’ll give you back your money with no question asked.”
The first upsell is a bump offer called DOT COM SECRETS BLACKBOX that gives you some goodies that will aid your online business and Russell another popular book Expert Secrets book is also a part of this offer. Another Upsell is audio version of dot com secrets book which I think great who have no time for reading or always on the go.
The audio version is available inside the funnel only as an upsell (either as a downloadable version or in an MP3 Player). It is the best thing if you like or prefer to listen audios while going about your duties.
There is no PDF version available anywhere that I know of unless that who have gone through the entire book itself can give you.
There is no hidden charges. I already explained you here what you will get inside the book or order the book.
With this Book, I will give you My Online Startup Bundle to understand about affiliate marketing which is worth of ($197) but It’s FREE for you.
I enjoyed reading Dot Com Secrets Book. It’s filled with a bunch of great moments and in my opinion, this is the best sales funnel book that I have been read so far, Since my tiny years of coming into online marketing.
I love reading books on entrepreneurship and found this book is really amazing and highly recommended because it offers really simple ideas in a logical manner that made me think that it was perfect.The best thing which I love inside the book is real world examples which help me visualize how I could best utilize ideas in my online business.
I couldn’t talk a lot about this book review because there are lot of marketing strategies and tools that you need to be successful in the online marketing world and amazing stuff that blow your mind when you go through the book yourself !!!.
Overall, if you do any selling Online, I highly recommended to pick a copy of this Dot Com Secrets and I will guarantee you that you will love and learn the stuff.
